MS Dhoni signed as brand ambassador of lifestyle brand SEVEN

Indian limited-overs skipper MS Dhoni has been signed as the global brand ambassador of the lifestyle brand SEVEN. Owned by RS Seven Lifestyle (P) Ltd, a part of Rhiti Group, the label was launched at an event in New Delhi today. The company will manufacture running, training, indoor, and athletic-leisurewear apparel and footwear under the brand name SEVEN.

Dhoni would have been more than happy to be the brand ambassador since he considers number 7 lucky and not only has a connection with his date of birth but is also his jersey number.

MS Dhoni who was also present at the launch event told the reporters about his connect with SEVEN: “Interestingly, SEVEN is also the number that I sport on my shirt, which only increases my fondness for the brand. I do hope that Seven’s vision for change become a reality.”

The skipper also added that he always wanted to have his own footwear brand and is closely involved with the development of that particular division. Dhoni said, “It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the larger masses. And that opportunity came to me with SEVEN, wherein I’m closely involved with the design and development of the footwear division, and I keep offering my inputs to the design team on a regular basis.

“I’m extremely excited to be involved in bigger capacity with the footwear division of SEVEN. I have been active from an early age and I believe it is essential to have correct footwear for performance and longevity. And I’m happy that Rhiti Group is committed to making high-quality products available at competitive prices.”