Virat Kohli launches his own brand 'One8'

Team India skipper Virat Kohli is a firm believer of hard work. His efforts off the field are reaping the fruits for him on the field. He has been in a rampaging form and his most recent success was leading the Indian team to a series win over New Zealand. The next assignment for the Indian skipper is playing against Sri Lanka at home.

While the series commences on November 16, many thought that the players would get the much needed break in the lead up to it. However, there seems to be no off day for Virat Kohli. On Thursday, Kohli spent his time in shooting for promotional advertisements. He unveiled his own brand named One8 – something that signifies his jersey number 18.

In association with PUMA

It is a collection of athleisure wear which have been designed based on the personal preferences of the Indian captain. The launch of the mega brand was supported by the movement Come Out and Play – an initiative that aims at providing active lifestyle. One8 has been created in association with popular sporting brand PUMA.

PUMA has provided the design, communication channels, and product retails to the Kohli’s brand. It is a very well known fact that Virat Kohli is an absolute fitness freak. He takes his fitness very seriously and also follows a very strict diet. He aims to motivate the youth to take to a healthy lifestyle and enjoy the benefits of it. The logo of One8 is pretty unique, just as the name itself.

The logo is said to be in resemblance to the dynamic personality that Kohli possesses. As per the quotes in Indian Express, Kohli spoke at the event and conceded that sports hold a key place in his life. He urged people to turn to a physically active lifestyle.

He quoted, “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older, needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It’s fun, relieves stress and helps us stay healthy.”