IPL 2024: Disney Star engages 51 Crore viewers for first 51 matches

As the IPL 2024 approaches the playoffs phase, Disney Star, the official broadcaster of the tournament, continues to achieve remarkable viewership milestones. As per BARC, the television broadcaster has already surpassed the 50 crore mark in cumulative audience reached. With 16 games left in the season, the broadcaster has already exceeded the full tournament reach of 7 seasons out 8 in the BARC era.

Additionally, the broadcaster has also recorded an impressive total watch time of 35,600 crore minutes, a growth of 18% compared to the 2023 edition, showcasing the captivating coverage that the broadcaster has delivered throughout the tournament. Additionally, the broadcaster has recorded a commendable 18% surge in match ratings (TVR) for the first 51 matches compared to the 2023 edition.

The IPL 2024 season is reaching its fever pitch, and Star Sports is capturing the electrifying race to the playoffs with unique surround programming. With only 12 league matches remaining in the 2024 Indian Premier League (IPL) season, the playoff scenario remains a mystery as no team has secured a spot yet. 8 out of 10 teams are still in contention, intensifying the race for the coveted playoff berths. The battle for the top four positions is set to go down to the wire, promising thrilling and exceptionally close matchups, making it one of the most compelling races in IPL history.

With 58 league matches done and dusted in IPL 2024, only a handful of fixtures remain before the season will move towards the playoff stage. Franchises barring PBKS and MI still have a chance to break into the top four of the points table and make it to the summit clash. The final of IPL 2024 is all set to be played at the iconic Chepauk Stadium in Chennai. The Qualifier 2 of IPL 2024 will also take place at the same venue.