BCCI Secretary opposes the appointment of GM who body shamed Deepika Padukone

Body shaming is a degrading yet common phenomenon these days, especially on the social media platforms. Celebrities share their pictures on Twitter or Instagram, which gets bashed by ‘moral police’. While some people advise for some decency on the part of the celebs, many hurl abusive comments and severely criticize them.

However, there was an occasion when a reputed news journal slut-shamed an eminent personality. They posted a video on Deepika Padukone, the Bollywood Diva, titled “OMG! Deepika Padukone’s cleavage show.” Deepika, the daughter of Prakash Padukone, was prompt to reply to the message and she wrote “YES! I am a Woman. I have breasts AND a cleavage! You got a problem!!??”

However, a woman named Priya Gupta had defended the newspaper for the video. Recently, she has been appointed as the General Marketing Manager for the Board of Control for Cricket in India (BCCI) and has been offered a lucrative package of Rs 1.65 crores per year. However, the decision hasn’t gone down well with Amitabh Choudhary, the acting secretary of the BCCI.

The justification by Amitabh Choudhary

As per reports in India Today, he wrote to Rahul Johri, the Chief Executive Officer (CEO) of the BCCI. The e-mail read: “A simple search on the internet, revealed the following stories mentioning the candidate selected for the post we are presently concerned with, regarding an article that the person authored, the content of which is for everyone to see,”.

The secretary highlighted the message shared by Gupta in support of the news journal as the reason for his objection. Here is the message

“Deepika, just for the record, we do not zoom into a woman’s vagina or show her nipples What about all the times, and there have been many, when you have flaunted your body off screen – while dancing on stage, posing for magazine covers, or doing photo ops at movie promotional functions? What ‘role’ do you play there? So why the hypocrisy?”

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