Chennai Super Kings is the most valuable IPL brand

The prestigious Indian Premier League (IPL) recently concluded its eleventh edition with the Chennai Super Kings emerging victorious. CSK has over the years been one of the most formidable teams in the event. They didn’t play the 2016 and 2017 edition of the event but made a stupendous comeback by winning the tournament on a comeback. In the final, they crossed swords with the Sunrisers Hyderabad and brushed them aside.

The franchise is led by the charismatic MS Dhoni, who has been in charge of the team ever since the inaugural season of the cash-rich league. CSK’s fandom in the social media platforms has also been one to envy. They are the only IPL team to qualify for the top-four on every other occasion. They also equalled the Mumbai Indians as the team with the most number of title wins in the event’s history.

CSK’s new achievement

Recently, Chennai became the most valuable brand among the eight franchises as per reports released by Brand Finance. They replaced the Kolkata Knight Riders. CSK have been valued at the whopping US $65 million while KKR stands at US $62 million.

“Now in it’s 11th season, the Indian Premier League is here to stay. It has delivered financially for the players, franchisees, sponsors and India as a whole, prompting a strong desire among a range of stakeholders to appropriately value it.

To ensure continued development, management and team owners will have to explore innovative ways of engaging fans, clubs, and sponsors,” Savio D’Souza, director of Brand Finance mentioned.

The company has been tracking brand valuation since the inaugural season and is based on the information that is openly available in public domain.

“We have been tracking the brand valuation of the Indian Premier League since the IPL first launched 10 years ago. This is an independent study based on publicly available information. A number of franchises track their performance and use it to take marketing decisions such as setting in place a sponsorship strategy, licensing strategy, and to track their brand building efforts,” D’Souza added.

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