Why RCB is most popular IPL team on social media?

The popular franchise Royal Challengers Bengaluru (RCB) has expanded its digital presence by gaining the most followers across all social platforms, making it the fastest-growing team in the IPL on social media.

Furthermore, the team has achieved an unprecedented 7.5 million followers on its WhatsApp broadcast channel, securing its position as the most-followed IPL (Indian Premier League) team on WhatsApp. Notably, Bengaluru has emerged as the most popular team on social media for the fifth year in a row.

RCB have had several iconic players over the years, such as Virat Kohli and AB de Villiers, who have massive individual fan bases. Their presence on the team attracts followers.

Why RCB is more popular on social media than other IPL teams

The Bengaluru-based franchise achieved two billion engagements across multiple platforms, the most by any team. RCB has not only topped the charts but has done so with 25% higher engagement than second-placed Chennai Super Kings. Here, we look at some of the reasons why RCB is more popular on social media than other teams.

Royal Challengers Bengaluru have actively engaged with fans on social media platforms by posting engaging content, conducting Q&A sessions, running contests, and sharing behind-the-scenes glimpses, fostering a strong sense of community among followers.

Influence of Virat Kohli

RCB has a passionate and loyal fan base that supports the team through thick and thin, contributing to the team’s social media following by actively engaging with its content and spreading the word. These factors combined contribute to RCB’s strong presence and large following on social media platforms.

Another reason for such a high following is the influence of Virat Kohli. There is no denying that Virat Kohli has been the biggest superstar around the world in the last 10 years and has a very big fanbase. He has brought in so many from different parts of India to cheer and support RCB. Another example of making the fans engaged was sharing the auction tactics videos on YouTube after the Mega Auction was over and showing what was the thought process behind picking those players.

The team’s innovative approach to engaging with fans on social media has set a new standard in the IPL and beyond, ensuring that RCB remains at the forefront of the digital sports landscape. A huge credit needs to be given to the content creators of RCB and also the loyal fans.