IPL 2023: Gujarat Titans’ Net Worth and sources of revenue

In 2021, CVC Capitals Partners, the Luxembourg-based French private equity and advisory firm, bagged the ownership of the Gujarat-based franchise for INR 5,625 crore.

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4. Merchandise Sales

GT Jersey
GT Jersey. (Photo Source: Twitter)

India’s sports equipment and apparel business is expanding at a swift pace in India. According to Research and Market report, the business is likely to cross the $ 40 billion mark by 2027. The trend has increased the confidence of IPL franchises to break into this sector to make money.

For years, teams like Kolkata Knight Riders (KKR) and Mumbai Indians (MI) have been active in the merchandise business with their online stores. Talking about GT, the franchise launched its official Gujarat Titans Merchandise Store in 2022. The online shop is a one-stop destination for GT supporters to satiate their cricketing needs.

With the sale of sports goods such as shorts, track pants, joggers, bats, pads, gloves, and match replica jerseys, the franchisee receives a decent amount. Ahead of IPL 2023, GT announced the gaming chair brand, Cybeart as their merchandising partner, after sealing a multi-year deal.

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