IPL 2023: Punjab Kings' Net Worth and sources of revenue

The Indian Premier League (IPL) has returned with its 16th edition. Since 2022, it has become a 10-team competition, with the entry of two new franchises Gujarat Titans (GT) and Lucknow Super Gianst (LSG). After the conclusion of the 2022 IPL edition, the Board of Control for Cricket in India (BCCI) sold its media rights package and grabbed the attention.

This incredible deal became the centre of attraction as it catapulted the IPL to the second spot on the list of top-sporting leagues in the world. The unprecedented achievement has not only benefitted the league but its franchises too. According to a report, the profit earned through media-rights sales might double the income of the franchises too. Punjab Kings (PBKS), one of the oldest franchises in the league, has an overall value of over seven thousand crores. Following this deal, the franchise is all set to see an increase in its income in the upcoming seasons. 

Let’s have a look at Punjab Kings’ overall value and sources of revenue in IPL:

1. Media Rights

BCCI’s exemplary revenue distribution model has bolstered the franchises since the beginning of the league. After receiving a sizeable amount from broadcasters and over-the-top (OTT) platforms, it deducts its chunk and distributes the remaining sum to all the franchises that participate in the competition.

In 2022, the BCCI sold the IPL media rights (2023-27 seasons) for the subcontinent to the Mumbai-based media company Viacom18 (OTT), and the broadcasting giant, Disney Star (TV broadcasting). From this deal, the board extracted a hefty amount of INR 48,390 crore. 

Realising the popularity of the cash-rich league, Viacom 18 didn’t hesitate to splurge INR 23,759 crores. With the league’s remarkable success, the Punjab-based franchise’s revenue might see a big jump in the upcoming seasons.