IPL 2025: CSK vs MI Revenue Comparison – Which franchise earns more?

1. Introduction

The blockbuster clash between Chennai Super Kings (CSK) and Mumbai Indians (MI) is all set to take place at the M. Chidambaram Stadium in Chennai on Sunday, March 23. This clash, often referred to as the "El Clásico of IPL" will see two of the most successful teams in the tournament’s history going against each other once again.

MI, the five-time champions, will be without their regular captain Hardik Pandya, who is facing a one-match ban, with Suryakumar Yadav leading in his absence. Additionally, star pacer Jasprit Bumrah’s injury is a huge concern for the side. However, with a batting-heavy lineup featuring Rohit Sharma, Tilak Varma, Ryan Rickelton, and Will Jacks, Mumbai will look to topple CSK at their home. Meanwhile, CSK, also five-time winners, will be led by young Ruturaj Gaikwad. However, legendary MS Dhoni’s presence will be the main focus, while the return of veteran off-spinner Ravichandran Ashwin will strengthen their spin attack.

Notably, CSK and MI have built multi-million-dollar brands. Their star-studded squads, global fanbases, and title-winning abilities have made them the IPL’s most valuable franchises, generating revenue through sponsorships, media rights, merchandise, and ticket sales. As each season passes, the franchisees achieve new feats and set new records.

2. Detailed Analysis of Revenue Streams

i) Broadcast Revenue

Mumbai Indians and Chennai Super Kings have broadcast rights which contribute around 60% of their total revenue. In FY24, MI generated INR 737 crore, more than doubling from INR 358 crore in FY23, while CSK saw a jump to INR 676 crore from INR 292 crore. The IPL’s 2023-27 broadcast cycle fetched INR 48,390 crore, ensuring financial stability for franchises.

CSK leads the brand value race with USD 122 million, a 52% rise, while MI follows at USD 119 million. With IPL’s overall brand value hitting USD 12 billion, these franchises continue to be lucrative assets. With the game featuring stars like MS Dhoni, Rohit Sharma, Hardik Pandya, Ravindra Jadeja, and Jasprit Bumrah, the values keep going high.

ii) Sponsorship & Advertising Deals

Sponsorship revenue forms a significant part of CSK and MI's earnings. Companies invest heavily to associate with these franchises due to their massive fan base and commercial appeal. MI has consistently secured premium sponsorship deals, benefiting from its association with Reliance Industries. CSK, on the other hand, grows in loyalty and brand recall, attracting top sponsors.

Advertising revenue from TV and online streaming further expands their financial strength, with IPL's high viewership ensuring brands get maximum exposure. This year, MI has got Lauritz Knudsen Electrical and Automation, and DHL as their principal partners. CSK 's partners include - Etihad Airways, Fed Ex, Gulf Oil amongst others.

iii) Merchandise Sales

Both CSK and MI have successfully monetised their strong fan bases through merchandise sales. CSK’s “Whistle Podu” campaign has built an emotional connection, improving jersey and memorabilia sales. MI, with its fan reach, also sees impressive merchandise demand, especially during IPL seasons. The rise of digital platforms has made it easier for these teams to sell official products online.

For IPL 2025, Mumbai has many merchandise sponsors including- BOLD Fit, Chupps, Centric, FanCode, Parksons Cartamundi, and Real Cricket. On the other hand, CSK has tied up with Rayzon Solar, Astral Pipes, and the British Empire.

iv) Overall Franchise Valuation

In 2024, CSK led the IPL in brand valuation at USD 122 million, marking a 52% increase, while MI followed at USD 119 million, a 36% surge. As sponsorships grow and fan engagement intensifies, the valuations of these franchises are expected to rise further.

Disclaimer: The information provided in this article is based on publicly available sources and industry estimates. CricTracker does not claim responsibility for the accuracy of financial figures or revenue details. Readers should verify information from official sources before making any conclusions.