IPL: Kolkata Knight Riders' net worth and sources of revenue
Currently, Knight Riders are the second-richest franchise in the league, with a net worth of INR 740 crore.
2. Merchandise sales
The sports merchandise market is booming in India at a great pace. In recent years, India’s fondness for cricket goods and apparel has led to the establishment of online retail stores from IPL franchises. Influenced by the trend, KKR also launched the ‘Shop KKR’ website to establish a strong connection with its fans.
By selling trending products related to KKR such as jerseys, shorts, caps, T-shirts, and keychains, the franchise owners collect a spectacular amount throughout the year. However, their sales skyrocket during the two months of the league every year. In 2023, the team’s owner Shah Rukh Khan, who is also a Bollywood star, launched the ‘Knight Club app’ to strengthen his team’s special bond with fans.
The app is available on IOS and Android platforms and it also includes a megastore that helps fans to buy merchandise related to the Knight Riders and display their love and support for the team.
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