IPL: Rating all ten teams based on brand value

1. Mumbai Indians - 83 million dollars

Mumbai Indians are the most successful franchise in the IPL. Under the leadership of Rohit Sharma, they have won the lucrative T20 tournament on five occasions with the most recent triumph coming in 2020.  Also, Mumbai have ended up in the runners-up position once. 

MI, by their exploits on the field, have garnered an insane fanbase, and the brand value of the franchise has risen exponentially over the years. Also, some of the greatest cricketers the game has ever seen have represented Mumbai Indians and a few of the prominent ones include ‘Master Blaster’ Sachin Tendulkar, Sanath Jayasuriya, Ricky Ponting and Lasith Malinga among others.

Therefore, the five-time IPL champions have become the most profitable brand of the marquee tournament with a perceived value of 83 million dollars. However, the Mumbai franchise was nowhere close to its best at the previous edition and finished at the bottom. But despite a poor show, their brand value increased by four percent.

Rohit & co. would look to be at their vintage self in the coming edition and add more feathers to their cap.