IPL: Sunrisers Hyderabad's net worth and sources of revenue

4. Merchandise sales

IPL franchises have realised that their fan following can give back a decent amount of money. In the last few years, India’s sports equipment and apparel business has grown incredibly. According to a report released by Research and Markets, the business is likely to reach up to $40.6 billion by 2027.

Realising this amazing trend, Sunrisers also broke into the sector with its high-quality sports goods and apparel. In 2023, the franchise named Wrogn their official merchandise and lifestyle partner for the 16th IPL edition. Their collaboration with the premium fashion brand will help their fans to get their team’s clothing and branded products easily.

Every year, Sunrisers owners get a sizeable amount during their IPL season by selling their merchandise. With the growing market of the sports merchandise sector, the franchise might witness a jump in their income through this department in the upcoming years.