Atomberg swirls its wind towards BCCI; partners for international season 2024-26

The Board of Control for Cricket in India (BCCI) has onboarded Atomberg Technologies as one of its official partners for the international season 2024-26. This multi-year contract allows the partner to have on-ground presence and endorse its home appliance products for the international home matches. It is worth noting that the association started with the ongoing home series against Australia women.

In a now deleted post on X, Atomberg founder and Chief Business Officer Arindam Paul made the public announcement on the social media platform, sharing some pictures of their company's banners and branding as seen during the live broadcast of the WT20I. For the India men's team, viewers will be able to see the adverts, starting with the three-match T20I series against Afghanistan.

Speaking about Atomberg, it is a fast-growing electronic appliances brand, known specially for its ceiling fans. The ceiling fans, which also happen to be its flagship SKU, account for majority sales, and cater the consumers by bridging the gap between entry-level and ultra-premium category of appliances. The company currently has clocked an average recurring revenue (ARR) of INR 1,000 crore since launch.

Alongside Atomberg, Campa, a popular cola and beverages brand owned by Mukesh Ambani's FMCG arm, was also onboarded as the central sponsor for the aforesaid tenure. BCCI officials, including Hon. Secretary Jay Shah and President Roger Binny came forward and expressed their views on the association for the partnership concluding after the home season in June 2026.

This partnership is a testament to our collective vision: BCCI Secy Jay Shah

Roger Binny said: “We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.”

Jay Shah said: “We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season.”

Meanwhile, CBO Arindam also expressed his delight to join hands with the BCCI. He said, “Looking at the excellent results in both brand and business metrics by being broadcast sponsors for many marquee cricket series, this official partnership with BCCI was the next strategic step for us. We are optimistic that the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg.”

Currently, the BCCI is also looking for sponsors for its upcoming season(s) of premier T20 tournaments - Women's Premier League (WPL) and Indian Premier League (IPL) and has invited for quotations from brands, the details of which are available on the organization's official website.