IPL 2024: Viewership records shattered as broadcaster clocks nearly 50 crore hits

As the IPL 2024 crosses its halfway mark, Disney Star, the official broadcaster of the tournament, maintains its stronghold on viewership records, setting new benchmarks for TV broadcast. According to the latest data released by BARC, Disney Star has achieved a cumulative reach of 47.5 crore viewers accompanied by an astounding 24500 crore minutes of total watch time, a growth of 18% in consumption compared to the previous edition. The broadcaster has also recorded a growth of 5% on TV reach for Live Broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

One of the biggest clashes in the tournament was the electrifying showdown between MI and CSK played during the rivalry week. The match won by CSK at Wankhede attracted 6.3 crore concurrent viewers on TV during MS Dhoni’s magnificent blitz (20 runs of 4 balls), making it the highest concurrency for any league game across the current and previous season. The Star Sports Shor Meter during MI vs CSK soared at the stadium as well at 131 decibels, the highest for this season. The clash of the champions was also the most rated league stage match, outside of the pandemic years, attracting 17.4 Crore Viewers on TV with a watch time of 1540 Crore minutes on 14th April 2024.

Disney Star launches T20 World Cup special feature

Disney Star, the official Broadcaster of ICC Men's T20 World Cup has launched the ‘VISA TO WORLD CUP' week shedding light on the brightest talents emerging from the IPL while scrutinizing their potential inclusion in India's final 15-man squad for the grandest prize in T20 cricket. The broadcaster has harnessed the collective expertise of its StarCast to provide viewers with compelling narratives, insightful analyses, and strategic predictions regarding the composition of the Indian contingent, making every match and every player's performance count. Through captivating storytelling and in-depth discussions, Disney Star is paving the way for a viewing experience like no other, seamlessly transitioning from the IPL excitement to the T20 World Cup fervour.

Source: BARC data for 2+U+R