Reports: Chennai Super Kings to enter Women's Premier League

In a momentous development for the cricketing world, the sports division of India Cements and its personnel are poised to join hands with the Chennai Super Kings Cricket Ltd. (CSKCL), as reported by The Economic Times.

The CSKCL board is poised to encompass Rupa Gurunath, daughter of N. Srinivasan and the full-time director of India Cements. Given her extensive engagement in the franchise's management, she is expected to spearhead forthcoming expansion initiatives.

Gurunath is also contemplating the prospect of the Chennai Super King's participation in the Women’s Premier League, assessing the financial feasibility and drawing insights from the experiences of the five IPL franchises that were involved this year and the one preceding it.

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India Cements boasts a rich legacy of backing cricket within the Tamil Nadu Cricket Association, having made substantial contributions through its teams and coaching personnel.

The joint-most successful franchise in the history of the IPL is reportedly the most valuable one in the cash-rich league, with a brand valuation of $231 million, according to a report in June by investment bank, Houlihan Lokey Inc.

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CSKCL intends to inaugurate additional training academies for schoolchildren, bolster fan engagement initiatives, and amplify revenue through enhanced sponsorship and merchandise sales.

The report further revealed that Indian off-spinner, R. Ashwin, has rejoined the India Cements group, where he will assume a crucial role within CSK's expansion framework.

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The 37-year-old cricketer was affiliated with India Cements until 2016 and represented CSK from 2008 to 2015, and has been a part of four different franchises ever since he departed from CSK.