Sara Tendulkar forays into entrepreneurship, buys franchise in Global e-Cricket League

Sachin Tendulkar's daughter, Sara Tendulkar, has been confirmed as the owner of the Mumbai franchise in the Global e-Cricket Premier League for its second season. The development was confirmed by JetSynthesys, a gaming organization focused majorly in digital entertainment and technology.

The GEPL is deemed to be the world's largest e-cricket and entertainment league. It is played on Real Cricket, a popular mobile cricket simulation game. RC has a total of 300 million lifetime downloads. As compared to its inaugural edition, the leage has witnessed reaching 910,000 (in comparison to 200,000). The GEPL has established itself as a trendsetter in the space of cricket e-sports. The content has streamed over 2.4 million minutes and has had a reach of over 70 million on JioCinema and Sports18.

Sara, who is also a biomedical scientist and registered nutritionist, expressed her excitement to be an integral part of the franchise ahead of the highly-anticipated season. She also seems to be eager to collaborate 

"Cricket has been an integral part of our family. Exploring its potential in e-sports is thrilling. Owning the Mumbai franchise in GEPL is a dream come true, merging my passion for the game with my love for the city. I'm eager to collaborate with our talented team to build a beloved e-sports franchise that inspires and entertains," stated Sara, as quoted by NDTV.

The CEO and founder of JetSynthesys, Rajan Navani, shared that the organization was excited to collaborate with Sara to achieve their objective of popularising the game among the general audience.

"We are thrilled to welcome Sara Tendulkar as the franchise owner of Mumbai team. Sara is a true representation of the new gen Z creator and influencer ecosystem in India, a critical driver of the future of this country. Her deep-rooted interest in sports and e-sports, coupled with her immense popularity, makes her an ideal partner in our mission to take e-sports to the masses. This collaboration will help us expand GEPL's reach, connect with fans from all walks of life, and create new grassroots opportunities for aspiring players," he said.

Rohit Potphode, CEO & League Commissioner, GEPL, added, “Having Sara Tendulkar join as the franchise owner of Mumbai is a watershed moment for GEPL. Her vibrant presence and strong connect with fans will undoubtedly elevate the league’s stature. With Season 2 set to be bigger and more competitive, her involvement will help drive even greater engagement in e-cricket sports.”

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There are a few additional characteristics which will get introduced in the second season of the GEPL. The league dynamics will expand further in addition to the formats of the teams, the gameplay is set to be a cutting-edge one, to be powered by Real Cricket 24. The summit clash of the ace tournament will be scheduled in May 2025, where top sides will battle it out for the renowned title of 'e-Cricket Icon' on the global arena.