Sourav Ganguly becomes Brand Ambassador of Tripura Tourism

Former India skipper Sourav Ganguly has accepted the offer to become the Brand Ambassador of Tripura Tourism. The Chief Minister of Tripura, Manik Saha, took to his social media handle to confirm the update on Ganguly’s new association.

In addition to this, Saha held a telephonic conversation with the former skipper and expressed his delight in the latter accepting the offer.

Prof.(Dr.) Manik Saha@DrManikSaha2

It's a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today. I am confident that Shri Ganguly Ji's participation will… twitter.com/i/web/status/1…

07:45 PM · May 23, 2023

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"It's a matter of great pride that the former captain of the Indian cricket team Shri Sourav Ganguly ji has accepted our proposal to be the brand ambassador of Tripura Tourism. Had a telephonic conversation with him today. I am confident that Shri Ganguly ji's participation will definitely give an impetus to the state's tourism sector," tweeted Tripura CM.

State tourism needs promotion and proper branding: Tripura Tourism Minister

The decision came after the Tourism Minister of Tripura, Sushanta Chowdhury, held a meeting with Sourav Ganguly at his Kolkata residence, wherein the proposal was officially shared. Sushanta believed that having a prominent figure such as Ganguly will help boost the tourism sector of the state.

“Our Tripura state tourism needs a lot of promotion and proper branding to take it to the world and for that we need a popular brand ambassador who is known all over the world! Who could be a more popular personality than our beloved Dada Sourav Ganguly, the former captain of the Indian cricket team, to promote Tripura's tourism to the world?” Sushanta was quoted as saying by India Today.

Ganguly was recently in charge of the Delhi Capitals as the Director of Cricket in the IPL 2023. The franchise endured arguably one of their worst campaigns as they concluded the league phase with 10 points in 14 matches, thereby becoming the first team in the lucrative T20 league to get knocked out in the race for the playoffs. The management will look to get back to the drawing board and ideate plans for the auction and to have an improved season in 2024.