LLC 2023: Southern Super Stars launches official jersey

Chennai, 17^th November 2023: Southern Super Stars owned by Southern Sports & Entertainment Pvt.Ltd has launched its Official Jersey Kit for the upcoming edition of Legends League Cricket (LLC 2023) in the presence of Chief Guest, Thiru. Kasi Viswanathan (CEO,Chennai Super Kings), Srinadh Chitoori (CEO, Southern Sports & Entertainment Pvt.Ltd) Gautam Reddy (Managing Director, Southern Sports & Entertainment Pvt.Ltd) and Former International Cricketers - Michael Gwyl Bevan (Former Australian Cricketer), Jesse Daniel Ryder (Former New Zealand Cricketer), Ross Taylor (Former New Zealand Cricketer), Ashok Dinda (Former Indian Cricketer) and Manvinder Bisla (Former Indian Cricketer).

Legends League Cricket, a global T20 league featuring retired cricketing legends has roped in Southern Super Stars as a new franchise team for their latest edition Legends League Cricket (LLC 2023). Southern Super Stars franchise has been awarded to the consortium represented by Southern Sports & Entertainment Pvt.Ltd.

Speaking at the Official Jersey launch of Southern Super Stars, Srinadh Chitoori, CEO, Southern Sports & Entertainment Pvt.Ltd, said, “We are fortunate to have this opportunity to be able to cheer legendary cricketers who have been icons. We are pleased to be part of the opportunity, and it is now our endeavor to continue providing cricket fans in India and around the world with our much-loved cricketers in an exciting format that fans will enjoy and cherish. It all comes together under the Legends League cricket with exciting and fierce competition.”

Gautam Reddy, Managing Director, Southern Sports & Entertainment Pvt.Ltd, added “We are extremely happy to be part of Legends League Cricket and believe that this would be a great addition to our business portfolio. The league is a great platform for our foray into the world of sports; the cricket stars playing in the league are the best from the world of cricket."

The Southern Super Stars Team Kit Logo is not confined to one singular interpretation, the concept of a star offers an expansive playground for design exploration. Beyond the conventional five-pointed representation, designers can experiment with various innovative styles. These may include but are not limited to star forms with anthropomorphic qualities or intricate geometric variations that capture attention.

It’s not just about visual appeal; understanding the semiotics of a star emblem is crucial for effective branding. An in-depth analysis of such a symbol’s historical, cultural, and emotional impact can be invaluable for businesses contemplating a star-themed logo. By acquiring this foundational understanding, a brand ensures that the star element in the logo not only captures attention but also harmoniously aligns with the overall branding strategy and message.

Southern Super Stars will join the existing five franchises, which include India Capitals (GMR Sports), Gujarat Giants (Adani Sportline), Bhilwara Kings (LNJ Bhilwara Group), Manipal Tigers (Manipal Education and Medical Group) and newly included franchise, Urbanrisers Hyderabad (Urbanrise Group).