InCred ropes in Rahul Dravid as their brand ambassador

The Mumbai-based new age financial services group, InCred, recently roped in talismanic Indian Batsman Rahul Dravid as their Brand Ambassador. InCred Finance in Non-Banking Financial Company (NBFC) in India, which was founded by Bhupinder Singh, the ex-head of the Corporate Finance division of Deutsche Bank.

Rahul Dravid is highly adored when it comes to endorsements. The Wall has been the face of Reebok, Kissan, Palmolive, Thompson, Castrol, Hutch, Sansui, Gillette and Samsung. When it comes to Banking and Finance, Dravid is already associated with Bank of Baroda and Max Life. The Indian U-19 Coach has also endorsed Karnataka Tourism, Skyline Construction and World Trade Centre, Noida.

“Rahul Dravid is the obvious choice since he truly epitomises the values of InCred. Rahul was India’s ‘Mr. Dependable’ for his unwavering focus and the ability to deliver results,” commented the Founder and CEO of InCred, while elaborating their choice of brand ambassador, according to ANI.

Dravid elated to be associated with InCred

“I am impressed with the way InCred has uniquely designed its loan products to meet the individual needs of its borrowers. It gives me immense pride to be associated with InCred as its brand ambassador and to be part of its vision towards furthering financial inclusion in India,” quoted Rahul Dravid when asked about his thoughts on his assocition with the financial service institution.

In a previous development, the company had raised USD 85 million, one of the largest rounds of funding of a start-up in the Indian financial services industry recently. InCred, which began its lending operations in January this year, has already disbursed Rs. 100 crore in loans to about 1000 customers as of March 2017 and is targeting a loan book of Rs. 1500 crore by March 2018. The company gives loans in four categories – affordable housing loans, consumer loans, education loans and SME loans.