IPL 2016 reaches massive 317 million viewers

The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 317 million. The ninth edition of the IPL began with little or no optimism following the conclusion of the World T20. Experts had earlier also flagged that the closely scheduled tournaments saw the crowd turnout to be extremely small.

However, in what seems to be a rather unprecedented turnaround, the viewership has shot up to 317 million viewers worldwide. The numbers were reported by the official broadcasters of the tournament Sony ESPN.

Earlier, Rajiv Shukla had added that: “It’s true that some of the World T20 venues had an overdose of matches and that is why we did not get full houses in the initial one or two weeks. There was some fatigue but the third and fourth weeks have been better – the IPL fever is rising. The fans are coming in large numbers to watch the game.”

Official broadcasters of the Twenty20 tournament, Sony Max, Sony Six and Sony ESPN — part of Sony Pictures Networks India, continued to captivate audiences, taking the tournament viewership to newer heights.

With this, the IPL grew by 45 percent from its opening week.

The tournament with 902 GVM is 231 percent better than the second most viewed channel in prime time at an All India level, and with 655 GVM at HSM level is 198 percent better than the second most viewed channel in prime time.

Sony Max in the fourth week of IPL was at 601 GVM in prime time and surpassed the entire Hindi movie Genre which stood at 549 GVM.

Sony Six and Sony ESPN together were at 245 GVM and surpassed the entire sports genre which stood at 37 GVM

IPL gained further loyalty with a 15 percent growth in time spent over the opening week.

How much did BCCI pay Dravid? – BCCI settle payment with Rahul Dravid for coaching