IPL 2018: Future Group will continue to be the official partner for the next three years

The 11th season of the Indian Premier League (IPL) is scheduled to begin on April 7, 2018. Of all the seasons, this is definitely expected to be one of the best for all the franchises and the board financially. Brands have put in some huge investments this time around. Also, most of the teams sold out their inventories well in advance ahead of the start of the league.

On Thursday, the Board of Control for Cricket in India (BCCI) announced that they will continue the association with Future Group as the official partner for the tournament for the next three years. FBB who started their association with the IPL last year seemed to be delighted with this development.

‘Delighted to have Future Group back as the official partner’

IPL Chairman Rajiv Shukla expressed his happiness on having the Future Group back on board. He added that the brand coming back just after a year of association spoke volumes about the value of IPL. He further said that the IPL is a great platform for all its partners.

“We are delighted to have Future Group back as the Official Partner of the IPL for the next three years. They have returned after just one year of association, which is a great testament to the value the IPL sponsorship platform delivers to its partners,” said the chairman of the IPL.

Kishore Biyani, Group CEO, Future Group said that only cricket has the power to bring the entire country together. Also, he added that the IPL is the grandest cricket carnival currently.

“In a country like ours, cricket holds the power of bringing the entire country together. The IPL, being the grandest cricket carnival today, connects with thousands of fans who are glued to their TV screens during the IPL season. This is a great opportunity for us to connect and engage with our consumers too. We look forward to having a good run with the IPL family, following a successful year with them as their official partner.”

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