IPL 2020 witnessed a record-breaking 28 per cent increase in viewership

The just-concluded 2020 edition of the Indian Premier League (IPL 2020) was one of the most thrilling and exciting tournaments in the 13-year long history of the game. The league provided much-needed relief and entertainment to the audience in these difficult times and kept them hooked to their television screens.

This was the most competitive season of the T20 Championship as all the eight franchises fought tooth and nail to book a berth for themselves in the playoffs. Also, this was the first time that the team who finished eighth at the points table had twelve points in their bag. The cash-rich league came to an end with Mumbai Indians defeating Delhi Capitals in the final on November 10 and lifting the coveted T20 Trophy for the fifth time.

It is learned that the IPL 2020 witnessed a record-breaking 28 per cent increase in viewership despite the COVID-19 pandemic and bio-bubble challenges. While speaking about the successful implementation of the T20 league, the IPL chairman Brijesh Patel hailed the tournament and appreciated the title-sponsors Dream11 for getting associated with IPL after VIVO pulled out their name from the sponsors. He further praised the Dream11 team for connecting the fans with the league.

We are happy to see similar engagement on Dream11: Dream11 officials

IPL chairman Brijesh Patel said as quoted by Sportstar, “IPL has always endeavoured to provide a world-class sports event for its fans. With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a digital sports brand like Dream11 increasing fan engagement through fantasy sport.”

“It’s equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 Champion Fans wall and the virtual guest box have all been brought about to bring the fans to the forefront,” he added.

The chief marketing officer of Dream11, Vikrant Mudaliar revealed how IPL has created a good fan base for fantasy sports in India and more and more people are not getting connected with it.

“IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11. Fantasy sports has increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations,” Vikrant said.