IPL media rights: Potential bidders

The media rights auction is set to be held on Monday.

Published - 03 Sept 2017, 19:25 IST | Updated - 03 Sept 2017, 19:25 IST

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The media rights for the Indian Premier League (IPL) is set to be auctioned on Monday in Mumbai with which the Board of Control for Cricket in India (BCCI) is expecting to earn a hefty amount. BCCI, CEO, Rahul Johri on Saturday believed that the tremendous interest shown by the various stakeholders could produce numbers never heard of in the history of the cash-rich league. Also, the digital media rights would also be auctioned at the event.

The media rights are set to be awarded for a period of five years from 2018 to 2022. The brand value of the IPL is over $5.3 billion, according to a recent report by Du & Phelps, a New York-based corporate finance advisory arm. The renewed TV rights of the tournament are likely to be sold for $1.8 billion, and the internet and mobile broadcasting rights for a whopping $210 million, the report says.

24 companies in line for bidding

The Indian domestic T20 League is hugely popular all over the world and the reach has only increased every year. Hence many companies have thrown their hat into the ring and as many as 24 of them will be involved in the tussle on Monday. Big names of the industry are expected to take part in the event.

A few of them are Star India, Sony Pictures Network India, Reliance Jio Digital, Sky UK, ESPN Digital Media India, Twitter, Facebook. It was reported by Live Mint that in a war of Digital rights, we might see a three-way battle between Reliance Jio, Digital Services, and Airtel.

When asked about the same, Johri had said, “You have to understand digital market is growing very rapidly. The increase in bandwidth and connectivity for all the major digital players have also helped. The IPL is a catalyst for the growth of their business.”

Earlier this week it was also reported that the IPL franchises could also benefit around Rs. 150 crore each from this auction as BCCI would be sharing 40% of the amount with them.