'IPL' is one of the most searched keywords on the internet, reveals study

The Indian Premier League (IPL) is one of the biggest extravaganzas of the country, attracting attention from all over the globe ever since it started back in 2008. This time around, in its eleventh edition, the IPL has reached a new height of popularity as according to a recent study, it’s become one of the most searched keywords on the internet.

Since its inception exactly ten years ago, IPL has turned into a glamorous affair with cricketers coming in to participate in the tournament from all over the world. Be it the big names like AB de Villiers and Chris Gayle or young, raw talent like Prithvi Shaw and Mayank Markande, the league showcases ample cricketing talent and exciting team encounters.

‘IPL’ searched 1.8 billion times in April 2018

As reported by ‘Business Standard’, the search volume for keyword “IPL” has reached 1.8 million in April 2018 at the peak of the ongoing season of the tournament. The study has been conducted by SEMrush, a Search Engine Optimisation (SEO) and searches analytics software, which provides intelligence data, including website traffic information, keywords projected AdWords spend, and other SEO-related data.

The SEMrush’s research digs into the online user behaviour of 192 million viewers. According to the study conducted, the keyword “IPL” has more than 22,520,00 related keywords. In April 2017, the IPL keyword volume in was 823,000. In a recently released statement, the count was noted to have risen to a whopping figure of 1.8 billion searches. Currently, the tournament in its final stretch with the Chennai Super Kings (CSK) already having reached the finals while the Kolkata Knight Riders (KKR) and the Sunrisers Hyderabad (SRH) are fighting it out in the second qualifier.

Speaking on the matter, Rohan Ayyar, Regional Marketing Manager- India, SEMrush said, “When it comes to big-ticket events like IPL, marketers get only one chance to create a campaign that perfectly targets their audience in the context of that event. This means they should rely on hard data more than intuition when developing creatives and crafting the right brand message. Data lets us analyse what worked in the past, as well as upcoming trends, and gives us a better shot at connecting with customers.”

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