MS Dhoni becomes the national brand ambassador of Zed Black Agarbatti

Former Indian skipper MS Dhoni is roped in by the Indore-based Mysore Deep Perfumery House (MDPH) as the brand ambassador of the incense stick- Zed Black Agarbatti. MDPH is reportedly targeting to grab a major share in the Rs. 6000 crores incense stick market. For this purpose, they thought that the World Cup winning captain is the best person to promote their commodity.

The company wants the 35-year old wicketkeeper-batsman to infuse the importance of prayers in the youth of the modern era. “Prarthna Hogi Sweekar” (prayers will be accepted) is the tagline of Zed Black Agarbatti. Using the Ranchi-born superstar’s face value, the company is planning a pan-India expansion and this is the first step towards achieving their goal.

“We are delighted to have MS Dhoni come on board as the face for Zed Black. Dhoni will be endorsing the brand positioning “Prarthna Hogi Sweekar” and help us penetrate the national market. We are very fortunate if we provide our generation the power of prayers with Dhoni’s help,” said the company’s Director Ankit Agarwal. Revealing more about the company’s plans, he said “We are setting up one more state of the art factory at Indore which is about 2 lac

Talking in detail about their plans, he said: “We are setting up one more state of the art factory at Indore which is about 2 lac sq. ft. to be operational by January 2018. This would increase our production capacity by 40% and provide employment to 600 people.”

Prayers have provided MS Dhoni with strength and confidence

Speaking about his new brand endorsement, Dhoni revealed prayers give him strength and confidence. “Prayers have always given me inner strength and confidence. I firmly believe in Zed Black’s tagline, “Prarthna Hogi Sweekar”, which means that all your prayers get answered when you put your best foot forward,” he said.

“I will be happy if I can infuse the value of prayer in the minds of Indian youth for the success of our country,” said the former Indian skipper. The marketing campaign for the product will be done on all platforms, starting from TV to even Print media.