MS Dhoni, Mithali Raj and Ajay Devgan join hands for 'Burn your fears' campaign

The First ODI in Chennai saw yet another masterpiece from the greatest finisher of all time, MS Dhoni, which helped overhaul the Australians along with assistance from Hardik Pandya. During his innings of 79, viewers also witnessed the master talk about he overcame his fear and reached greatest heights in World Cricket during the advertisements side by side.

He was also accompanied by the star of ICC Women’s World Cup campaign in England, captain of India’ women’s team, Mithali Raj who revealed that she was being mocked at and discouraged after deciding to choose the game professionally. Mithali overcame all social norms and conventions to achieve unparallel feats.

The idea is nothing but a part of Star India’s recent ‘Burn Your Fears’ campaign in their attempt to urge viewers of overcoming their fears and take the first step towards making their dreams come true. Bollywood actor Ajay Devgan is also a part of the campaign as he talks about how people around tried to stop him from undertaking dangerous stunts.

MSD- The Champion on and off the field

According to reports from Mid-Day, Siddharth Kapoor and many other renowned personalities are scheduled to join in later for the campaign. The slogan of ‘Bhula de darr, kuch alag kar’ was modelled by Star Bharat especially keeping in my with Dussehra around the corner.

The snippets were produced and directed by Star India’s creative team in association with Leo Burnett.”‘Burn your Fear’ inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussehra will be all about burning one’s fears,” commented CEO, Entertainment of Star India Amit Chopra.

Not only did MS Dhoni entertained one and all at Chennai but also gave food for thought to the viewers looking for inspiration.