New Perth Stadium gets a sponsor after striking a 10-year deal

Perth Stadium is all set to be named as ‘Optus Stadium’ after the telecommunications brand signed a massive sponsorship deal. The naming rights of the Perth’s new Colosseum have been secured by Optus for next 10 years. This is not the first time Optus has been named after any Stadium. Princes Park, Carlton’s spiritual home was also known as Optus Oval for last 12 years, the agreement which came to an end earlier this year.

The rebranding of sports Stadium is a common thing nowadays and the Wankhede in Mumbai was also reportedly in line to be renamed a couple of months ago. IMG Reliance and DDB Mudra are in line to secure the rights of the historic ground for five years. Previously in England, Surrey has renamed the Oval as ‘Kia Oval’ after signing a deal. Also in football, the Arsenal team has named their stadium as Emirates Stadium and Manchester City have their stadium named after Etihad Airways.

Deal worth around $50 million

The Optus has secured the rights of Perth Stadium in a 10-year deal which is reportedly worth around $50 million and well above the estimated amount that the Western Australian Government hoped for. Bankwest was one of the major competitors for the brand but missed out closely. The Chief Executive of the Perth Stadium, Mike McKenna, was glad to secure the sponsorship.

“We will work closely with the Optus team to create and deliver outstanding, leading-edge fan engagement experiences for every visitor to this world-class venue. A key focus will be the development and delivery of the Stadium App, providing fans with the latest information on all aspects of the Stadium including how to access and circulate the new venue,” he said in a statement according to Herald Sun.

All the other formalities like the rebranding of the Stadium and the external signage will be organised in time for the ground’s open day on January 21.