PSL gets a new official partner ahead of season three

Ahead of the third and probably the most crucial season of the Pakistan Super League (PSL) the organizers have found a new title sponsor who wishes to associate with the league in the best possible manner. The brand has of late invested a lot of money around cricket and targets the subcontinent market i.e the lower income group, their presence in abundance has attracted them to India and now are also making an entry in Pakistan cricket.

OPPO has been a global partner of the International Cricket Council (ICC) for the last four years. The Chinese smartphone manufacturer has been involved in cricket and had also put up a bid for the IPL title sponsorship rights as well when but it was Vivo that took over from Pepsi. But they succeeded in bagging the rights for the PSL and will be a big boost to both the league and the company.

Pakistan fast bowler Hasan Ali will feature as a lead actor in the first TV commercial for the brand. The TVC will be released in the country on 8th February. OPPO has become the first international smartphone brand to sponsor Pakistan’s domestic T20 league. It has played a spirited role in the development and promotion of sports across the country.

OPPO is a big supporter of sports

This edition of PSL is also special as the Pakistan Cricket Board (PCB) plans to host the playoffs of the tournament in the country after successfully staging the final of the 2017 edition. The tournament will get underway on February 22nd in Dubai. The semi-finals – qualifier and eliminator – are scheduled to be hosted in Lahore while the final will be played in Karachi. It is another crucial step to bring back cricket to the terrorism hit country.

OPPO Pakistan CEO said, “OPPO is a big supporter of sports and has always been associated with sports and entertainment globally. Cricket is a game full of passion and moments to remember, creating happiness for millions of people. We are extremely happy to be an official Smartphone brand sponsor of HBL PSL. OPPO associates itself with the spirit of sport, a spirit that brings people together, just like your moments with a smartphone. This association is all set to take OPPO to newer heights in Pakistan.”