WWE superstars more recognizable than Alastair Cook

Derbyshire chairman Chris Grant has done a survey that will certainly go on to change the marketing strategy currently employed by the ECB. The study suggests that WWE superstars are much more recognizable that England skipper Alastair Cook. While this would certainly not mean a thing as far as Cook is concerned, Grant and the British Broadcast Channel (BBC) seem to have worried the parents of these kids.

“More kids these days can recognize a WWE wrestler than the England captain,” Grant told BBC Radio Derby.

Grant went on to reveal that only a third of the subjects could identify the England skipper. “Only a third could recognize Alastair and I think we’ve got to improve that. That was a fascinating statistic they gave us.”

Speaking about the Derbyshire Cricket Club, Grant went on to express his fears. “I think a lot of the negativity surrounds the fact that people feel that this will be the death of Derbyshire County Cricket Club,” he said.

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“I really don’t see it that way. I think actually it could lead to 18 counties becoming stronger, a lot stronger and certainly more financially sustainable.

“The devil will be in the detail, there’s a lot of work at the ECB still to be done. We don’t know where these teams will be based, we don’t know what they’ll be called.

“In principle, I think it’s the right way to go and gives Derbyshire the best chance of preserving their first-class status long-term.”

Finally, speaking about the fighting decline of cricket, Grant went on to reveal yet another interesting stat. “At the moment there are 990,000 people in this country who have attended a game in the recent past, but there 9.4m people who describe themselves as a cricket follower.

“We’re not really unlocking that extra 8.5m, and I think we’ve got to come up with something fresh and new to actually get them involved and get them to come and attend a game.” He concluded saying.

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