10 Indian cricket stars and their business involvements
5. Harbhajan Singh:
After taking hat-trick wickets in Test, spinner Harbhajan Singh again made history in Indian cricket by selling the license rights to his name as a brand to Franchise India Holdings Ltd in 2009. As a strategic move, the company decided to underplay Harbhajan’s name while starting the chain of restaurants – Bhajji Da Dhaba by only using Bhajji as a ‘just another’ nickname for any Sikh.
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