Broadcasters expected to earn a whopping sum from advertising in the Women's World Cup 2017
It's been speculated that the rates of the Ad were ₹10000 for a 30 seconds slot.
After the immense success of the Women’s World Cup 2017, there’s additional good news coming into the quarters. This time for the broadcasters as Star Sports 2 & it’s HD version are expected to have earned 3 crores in total from advertisement. The India vs England final alone generated them a revenue of a whopping 2 crores.
It’s been speculated that the rates of the Ad were ₹10000 for a 30 seconds slot. That’s a major revolution as this might attract more opportunity for the broadcasters. Though if you compare it with the men’s final in the ICC Champions Trophy last month, it’s way lesser. However, the growth has been substantial.
Statements from Media planners
The Associate Vice President of OMD, Dinesh Vyas stated, “It was an opportunity for everyone because this is the first time women’s cricket has done so well. Star definitely wanted to make most out of the opportunity. Also, there was enough time for the finals. I think the interest picked up after the semi final when we won against Australia. That was the turning point.”
Detailing the future prospects associated with this version of the game Vyas further added, “As a media person, if I am advertising any product I might consider women’s cricket team, not just during World Cup but also during games with other countries. In addition, people have started recognising the Indian cricket captain and other team members. Next year, they will look forward to it. So, another opportunity has been created for media people. If the team continues to do well they won’t mind sponsoring them or their tournaments for sure.”
On major brand involvement and speaking about the interest of big brands such as Samsung, Vivo, Nissan and Hero, etc, the National Director K Srinivas Rao said, “Couple of FMCG brands were advertising more or less for the first time on cricket, especially women’s cricket with specific communication. In fact, I have never seen them on sports. This is purely because of the team’s performance. Conversations around the World Cup and the women’s cricket team also helped.”
To illustrate the scope for further growth Srinivas used the example of Pro Kabaddi’s popularity and said, “In the future, if BCCI and networks like Star put their might behind this sport with respect to packaging and promoting then I don’t see any reason why it can’t be a success.”
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