IPL 2023: Chennai Super Kings' Net Worth and sources of revenue

2. Sponsorships

Sponsorship revenue is the IPL franchises' second-largest source of income, which reportedly forms around 20-30% of the total revenue for a team. In the IPL, there are two kinds of sponsors- brands that are IPL sponsors and brands that particularly work with the franchises. The BCCI receives money from IPL sponsors and distributes 40-50% of it to IPL franchises, while IPL teams individually partner with brands to increase brand visibility by endorsing their emblems on team kits and jerseys. Per Statista, CSK generated over 650 million through sponsorships last year.

Tata, an Indian multinational conglomerate, is the IPL's title sponsor for a cost of INR 440 crore, while Dream11, Saudi Tourism Authority, CRED, Upstox, RuPay, and Herbalife are the league's official partners. Aramco is the official Orange and Purple Cap Partner, Star Sports is the official Broadcaster, Jio Cinema is the official Digital Streaming Partner, PayTM is the official Umpire Partner, and CEAT is the official Strategic Timeout partner of the tournament.

Since 2022, TVS Eurogrip has been the principal jersey sponsor of Chennai Super Kings. After signing the deal, the franchise claimed that this collaboration will allow them to interact with the team's pan-India supporters through engagement initiatives. CSK's official partner is Garuda Aerospace Private Limited which focuses on the design, build and customization of unmanned aerial vehicles (UAVs) or drones for various applications. The team also has sponsorship deals with India Cements, Gulf Oil, British Empire, SNJ 10000, Reliance JIO, Nippon Paints, Astral Pipes, and Vision 11.