IPL 2023: Punjab Kings' Net Worth and sources of revenue
The Punjab-based franchise's overall value is more than INR 700 crore in the IPL.
2. Sponsorships
IPL franchises count on sponsorship revenues as they make the second-largest source of income for them. In the past, renowned international brands such as Whirlpool, Reebok, Wrigley, Videocon D2H, and HTC have sponsored Punjab Kings. For the 2023 season, PBKS have roped in some renowned companies as their sponsors. Moreover, they have also partnered with Campa Cola and B Natural Juices & Beverages for the ongoing IPL 2023 edition.
In 2023, the financial services company Ebix Cash and India’s leading natural cosmetics company Lotus Herbals are serving as the title sponsors of the team. The logos of both brands can be seen on the jerseys of PBKS players. Along with these two big players, the Indian fantasy sports platform Dream 11 is also a principal sponsor.
Since 2018, Reliance Jio is sponsoring all IPL teams, which included PBKS as well. For the last five years, the mobile network operator’s logo has been a permanent sight on Punjab’s playing kit.
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