Manforce Condoms logo to shine with the Kings Xi in the Pepsi IPL 2015

Manforce Condoms logo to shine with the Kings Xi in the Pepsi IPL 2015: We Indians rarely talk about contraceptives, condoms and similar things in open and thus even an advertisement leaves us embarrassed and all of a sudden refrain from making eye contacts. So imagine a situation in which we have to go out wearing T-shirts rather jersey’s not only bearing our name but a Condom Brand Logo. Similar feelings are shared by the young Indian boys playing at the Kings XI Punjab.

The team successfully cracked an eleventh hour deal for a sponsorship logo on their jersey with New Delhi based Pharmaceuticals company Mankind. So now the KXIP boys will be seen wearing a jersey with the ‘Manforce Condom’ logo on it. The contraceptive brand owned and promoted by Mankind.

KXIP team co-owner Mohit Burman confirmed the news saying, “Manforce will figure on the back of the jerseys along with our other main sponsor Tata Prima,”

As soon as the management handed over the players their latest t-shirts they are supposed to wear this season; a few of them could be seen blushing having notice the condom brand logo imprinted on it.

The Hindustan times quoted an anonymous player from the team saying, “I don’t know what to say, my family will be watching and it’s an embarrassing situation. Also, friends are bound to tease us,”

For that matter there are no particular rules in place which restrict or prevent pharma or contraceptive companies from sponsoring an IPL team. While the KXIP – Manforce is the one of its kind incident in IPL till date.

Rajeev Shukla the Chairman of the IPL said, “We have seen such products (male contraceptives) being advertised on TV during matches, but we don’t have guidelines that limit a franchise from getting one as a team sponsor,”

The company – Mankind is also excited about this collaboration and expects the popularity and viewership of the IPL help them reach their target audience. Eshita, assistant product manager of mankind said, “The sheer volume of male viewers, who are our target group, made a lot of business sense for creating strong brand awareness around Manforce.”