Maruti Suzuki introduces 'MS Dhoni inspired' special edition

Country’s largest carmaker Maruti Suzuki India on Saturday launched ‘MS Dhoni inspired’ special edition of the Alto small cars. The special edition cars will be available for sale at Maruti Suzuki dealerships from the first week of October 2016.

The special editions of Alto 800 plus and Alto K10 plus cars have been launched in association with the upcoming movie ‘MS Dhoni’ – The Untold Story’ based on the life of MS Dhoni. Dhoni along with the star cast fo the movie unveiled the car.

MS Dhoni was present at the launch event of the car at Hyderabad. The event was a part of MS Dhoni’s Hyderabad leg of the movie promotion activity with which he is currently super busy.

“My part is done. I narrated the story and I did my bit. So now everything comes to the actors. Yes, I am feeling the pressure of the promotion that is going on either we have to travel or music part.

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“Overall it is a journey that I have been through right from the start. So it goes to childhood period when I was in school, how I was playing football and then shifted to cricket and that middle period I was struggling,” Dhoni said.

The carmaker also spoke a few words about MS Dhoni and how the brand relates itself to the star cricketer.

“Alto’s association with the movie is based on the cricketer’s massive popularity which harmonises with the credibility of the car in India, Maruti Suzuki India executive director (Marketing and Sales) R S Kalsi said.

“As iconic brands, both are equally loved and recognised across languages and cultures across India. Alto is the only car brand to cumulatively sell 30 lakh units. M S Dhoni is a living legend of Indian cricket and is recognised for his dynamic leadership style in the cricketing world.

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“The achievements and recognitions of both MS Dhoni and Alto make them the true stars of their own leagues,” Khalsi said.

As a part of the association, Maruti Suzuki is running a series of customer engagement activities on social media.

The special edition Alto has Dhoni inspired sporty seat covers with number “7”, MS Dhoni signature decal and body graphics, high-end music system, reverse parking sensors, among others, the company said in a release.