'You play good cricket, you don’t need PR' - MS Dhoni reveals success mantra for social media popularity

Social media has taken over the cricketing world by storm, especially in the modern era. Cricketers have built strong fanbases on their socials purely on the back of their performances, and sometimes, their off-field flamboyance. However, former Indian captain and CSK wicketkeeper-batter MS Dhoni has revealed that playing good cricket should be the focus of the players, and then, the social media PR would take care of itself.

Dhoni revealed that his managers and social media team also advised him to build an imagery in the public, and make use of different platforms to promote his personal brand besides his cricket. Speaking about the topic on Euro Grip promotional show, the Ranchi-born expressed that he never believed in having a good PR, when he knew playing good cricket would do the same job for his brand.

“I have never been a big fan of social media. Throughout, I have had so many managers and all of them keep pushing. I started playing in 2004; Twitter  (now X) got popular later on, after which Instagram came in. All the managers told me, ‘You should do some PR, build this and build that, I had the same answer that if you play good cricket, you don’t need PR," Dhoni said.

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Dhoni set to feature in IPL 2025

Dhoni, who bid adieu to international forms of the game with three ICC trophies, is set to feature for the Chennai Super Kings for yet another season of the Indian Premier League (IPL). The five-time champion franchise had retained the services of the 43-year-old for the 2025 edition, and the legendary cricketer was among their top five retentions for the upcoming season.

CSK also retained their captain Ruturaj Gaikwad (INR 18 crore), all-rounders Ravindra Jadeja (INR 18 crore) and Shivam Dube (INR 12 crore). Sri Lankan pacer Matheesha Pathirana (INR 13 crore) was the only overseas player retained by the Super Kings. Pathirana was offered INR 13 crore as a part of this retention. Dhoni, on the other hand, was retained as an uncapped player for a price of INR 4 crore.