Twitter ties up with Hero Motocorp for live streaming in CPL

In an attempt to get into the business of streaming live, Twitter announced a deal with Two-Wheeler Giants Hero Motocorp Ltd to raise live sports conversations on the microblogging site for the ongoing season of Carribean Premier League (CPL).

In simple words, Hero will find its way into in the pre-roll advertisements in the video content which is built to capture crucial moments of the T20 league on Twitter. Across 20 countries, Twitter has had 300 such media partnerships. The in-stream video will enable publishers to monetize their contents while making it convenient for advertisers to outstretch engaged audiences and sponsor exclusive content.

“Our live sports strategy is centered around community, conversation, and video. We have built the cricket community on Twitter in the past with IPL (Indian Premier League) and associations with the ICC (International Cricket Council). The idea is to build the community first. A piece of trivia or fan engagement on Twitter during a live match could make fans smarter (by their own admission),” commented the head of sports partnerships (Asia Pacific) of Twitter, Aneesh Madani.

Hero thrilled with the association with Twitter

“These deals are an important foundation to make social content a viable business model for both the publisher and Twitter. Twitter has always been the destination for live sports conversation. Twitter’s in-stream video sponsorship will help fans watch premium sports video content from the Caribbean Premier League. We’re excited as this will ensure cricket fans on Twitter don’t miss out on magic moments of the season,” further added Madan according to LiveMint.

“We are thrilled to be the first title sponsor of a T20 cricket league to have an in-stream video sponsorship campaign run on Twitter that brings some of the best videos from the Caribbean Premier League (CPL) to cricket fans in India. Twitter is a key partner of ours and this is yet another signal of Hero’s commitment to sports,” quoted J. Narain, head of sports, Hero MotoCorp.