IPL 2023: Punjab Kings' Net Worth and sources of revenue
The Punjab-based franchise's overall value is more than INR 700 crore in the IPL.
4. Merchandise Sales
The sports merchandise business is increasing in the country at a rapid pace. Acknowledging the market trend, Kolkata Knight Riders (KKR) and Mumbai Indians (MI) broke into this sector with their online retail stores. Like MI and KKR, Punjab Kings (PBKS) also sells its merchandise through its megastore powered by Fancode shop.
Through the sale of its merchandise such as jersey replicas, souvenirs, and athletic equipment, the franchise makes a decent sum throughout the year. However, during the IPL season, the sale skyrockets as fans don’t miss the chance to display their loyalty and fondness for their team.
With the rise of the sports merchandise business in the nation, PBKS announced 'playR' as its official fan merchandise partner in 2023. This alliance will now strive to bring fans and the PBKS team closer by helping fans to show support for the team through the sale of exclusive merchandise and accessories.
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