IPL: Rating all ten teams based on brand value

Indian Premier League has given the opportunity for T20 stars from around the world to assemble and strive to become the best of the best. It has also given a platform for talented youngsters to prove their mettle on the big stage. Ever since the inception of the Indian T20 extravaganza in 2008, it has transformed the lives of many players around the globe and has undoubtedly revolutionized T20 cricket. Over the years, IPL franchises have grown in stature and gathered an insane fanbase, which in turn has helped in the growth of their perceived value in the market. Here we look at the brand value of the ten teams of the lucrative T20 tournament according to the reports of Brand Finance. Check Here: IPL Auction Live 10. Lucknow Super Giants - 31.8 million dollars The Sanjiv Goenka-owned RPSG Group raised a lot of eyebrows when they won the rights to run the Lucknow franchise after a staggering bid of 940 million dollars (approx). The bold move has paid dividends as the brand value of Lucknow Super Giants has reached 31.8 million dollars in the first year itself. LSG assembled a star-studded team and handed the leadership duties to KL Rahul. The 30-year-old is one of the sought-after cricketers in the T20 circuit and enjoys a lot of fan following, which aided Lucknow’s popularity as well. Under Rahul’s leadership, LSG played some exciting brand of cricket and were a force to be reckoned with. They won nine of their 14 league stage games and qualified for the playoffs. However, Lucknow’s campaign ended after losing the Eliminator at the hands of Royal Challengers Bangalore. If the Lucknow franchise continues to perform as they did last season, their fan following will only go higher. 9. Punjab Kings - 45 million dollars Punjab Kings (formerly Kings XI Punjab till 2020) have not had much success in the cash-rich league. They qualified for the knockout round in the inaugural season and then reached the finals in 2014. However, apart from these two editions, PBKS have been quite mediocre with their performances and have failed to qualify for the knockout stages. Due to Punjab’s inconsistent showings, they have not become as big a brand as they could have. However, they showed encouraging signs in the 15th edition of the lucrative T20 tournament. Though PBKS failed to qualify for the playoffs, they gave the rival teams a run for their money with their fearless style of cricket. Punjab’s change in batting approach enhanced their fan following and their perceived value also increased by 24%. Presently, PBKS’ brand value stands at 45 million dollars. With the appointment of Trevor Bayliss as their new head coach, one can expect Shikhar Dhawan & co. to play with the same method. Therefore, there is a good chance of Punjab’s popularity rising with time. 8. Gujarat Titans - 47.4 million dollars Gujarat Titans (GT) made a grand entry into the IPL landscape by picking the talismanic all-rounder Hardik Pandya, bowling maestro Rashid Khan, and dashing stroke maker Shubhman Gill as their draft picks for the 2022 season. GT made some smart buys and formed a well-rounded squad. When the action kick-started on the cricket field, Hardik & co. played some phenomenal cricket, showed incredible teamwork, won games that looked seemingly unwinnable and scripted their names in the history books by clinching the IPL title. Courtesy of their exploits on the field, GT have caught a lot of eyeballs and acquired an incredible fanbase. GT have become a bigger brand than Punjab Kings and Lucknow Super Giants in just one year, and presently their perceived market value stands at 47.4 million dollars. 7. Sunrisers Hyderabad - 48.8 million dollars Sunrisers Hyderabad burst onto the IPL scene in the year 2013 and reached the playoffs in their first season. However, it was in the ninth edition of the cash-rich league when they stamped their authority and won the tournament. Also, in the seasons post that, SRH were quite consistent and reached the playoffs on four straight occasions. However, Hyderabad’s performance has dipped significantly in the recent past. They were the wooden spoon holders in the 2021 season and finished at the eighth position in the previous edition. Due to their awful performances, SRH’s brand value has decreased by six percent since the 14th IPL edition and the Sun TV Network-owned franchise presently stands at a perceived value of 48.8 million dollars. SRH would look to vindicate themselves and put on an improved show in the years to come. 6. Rajasthan Royals - 61.3 million dollars Rajasthan Royals entered the inaugural edition of the Indian Premier League as the ultimate underdogs. Not many rated them as title contenders but they proved their critics wrong. They played some jaw-dropping cricket and became the first-ever IPL champions. However, RR have failed to recreate history ever since. But in the previous IPL edition, Sanju Samson & co. were simply stunning and reached the finals of the competition. However, they failed to go all the way and lost the summit clash to Gujarat Titans. Courtesy of the incredible showing, Rajasthan’s brand value has grown by 78% since the 2021 season and it currently stands at 61.3 million dollars. RR have many superstars of the game such as Sanju Samson, Jos Buttler, Yuzvendra Chahal, and Ravichandran Ashwin. These champion players have a huge fanbase which has also helped Rajasthan’s stocks in the IPL market. Royals would look to continue the good work and become even more popular among the fans. 5. Delhi Capitals - 62.4 million dollars Delhi Capitals (formerly Delhi Daredevils till 2018) started their journey in the Indian Premier League in a solid fashion, reaching the playoffs in the first two seasons. But since then, they have been plagued by inconsistency more often than not. This is the reason why in the 15 editions of the tournament played thus far, they have not got a hold of the silverware. However, in the last four editions, the Delhi-based franchise has played some brilliant cricket and qualified for the knockout stages on three of those occasions. In the 2020 season, they even reached the finals but lost the summit clash to Mumbai Indians. As the showings of the team have improved, their brand value has also increased. Their perceived value since the 14th edition has risen by 11% and reached 62.4 million dollars. Presently, Rishabh Pant is the commander-in-chief of the Delhi side and he would look to take his franchise to the silverware and end the title drought in the coming season. 4. Royal Challengers Bangalore - 68 million dollars Royal Challengers Bangalore are one of the most popular franchises of the lucrative T20 tournament. Over the years, some of the biggest stars of the game such as Virat Kohli, Chris Gayle, and AB de Villiers have donned the RCB jersey and the excitement of the fans has known no bounds whenever Bangalore have stepped onto the field. Kohli, who has been associated with the franchise since the inception of the IPL, has an insane fanbase, which has amplified Bangalore’s popularity and has shown no signs of stopping. RCB’s brand value has increased by 34% since the 14th edition and currently stands at 68 million dollars. Though RCB have earned a huge fanbase, they are yet to write their names in the history books. Their best years in the cash-rich league have been 2009, 2011, and 2016, when they finished as runners-up. Faf du Plessis & co. would look to put on a show in the upcoming season and clinch their maiden title. 3. Chennai Super Kings - 73.6 million dollars Chennai Super Kings have arguably been the most consistent team in the history of the Indian Premier League. They have been well-led led by the Indian legend MS Dhoni and since the inaugural IPL edition, CSK have won the tournament four times and have been runners-up on five occasions. Chennai’s most recent triumph came in the year 2021 when they conquered Kolkata Knight Riders in the summit clash. Courtesy of their exploits on the field, CSK's stature as a brand has registered remarkable growth. Moreover, apart from Dhoni, many T20 superstars such as Suresh Raina, Dwayne Bravo, and Shane Watson have donned the yellow jersey which has been instrumental in their incredible popularity. However, all the talks and rumors of a potential rift between star all-rounder Ravindra Jadeja and the franchise in the previous edition led to a three percent dip in the franchise’s brand value. But still, they are the third most profitable brand with a valuation of 73.6 million dollars. 2. Kolkata Knight Riders - 76.8 million dollars From the time Kolkata Knight Riders set foot in the IPL arena, they have always been in the limelight due to their association with the 'Badshah of Bollywood' Shahrukh Khan. But they have also created a lot of buzz with their heroics on the cricket field. KKR gave the Indian Premier League a perfect start as their opening batter Brendon McCullum set the stage ablaze with his breathtaking knock of 158* runs off 73 deliveries in the first game of the inaugural season against RCB. Over the years, KKR have played some amazing cricket and emerged as one of the most successful franchises in the history of the cash-rich league, having won the IPL title in 2012 and 2014. In the 14th edition, the Kolkata franchise got to the summit clash but had to remain content with the runners-up position. Courtesy of their magnificent displays, KKR have maintained their craze among the fans. Their perceived value increased by 16% after the 14th IPL edition and they have emerged as the second-most profitable franchise with a brand value of 76.8 million dollars. 1. Mumbai Indians - 83 million dollars Mumbai Indians are the most successful franchise in the IPL. Under the leadership of Rohit Sharma, they have won the lucrative T20 tournament on five occasions with the most recent triumph coming in 2020. Also, Mumbai have ended up in the runners-up position once. MI, by their exploits on the field, have garnered an insane fanbase, and the brand value of the franchise has risen exponentially over the years. Also, some of the greatest cricketers the game has ever seen have represented Mumbai Indians and a few of the prominent ones include ‘Master Blaster’ Sachin Tendulkar, Sanath Jayasuriya, Ricky Ponting and Lasith Malinga among others. Therefore, the five-time IPL champions have become the most profitable brand of the marquee tournament with a perceived value of 83 million dollars. However, the Mumbai franchise was nowhere close to its best at the previous edition and finished at the bottom. But despite a poor show, their brand value increased by four percent. Rohit & co. would look to be at their vintage self in the coming edition and add more feathers to their cap.

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IPL: Rating all ten teams based on brand value

Here we look at the brand value of the ten teams of the IPL according to the reports of Brand Finance.

8. Gujarat Titans - 47.4 million dollars

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