IPL 2024 viewership on TV crosses 40 crore for first 18 matches

Mumbai, April 12, 2024: As per BARC, more than 40 crore viewers tuned in for the live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network, marking the highest-ever cumulative reach for the live broadcast of 18 matches. The broadcaster has also recorded 12380 crore minutes of watch time, a growth of 15% compared to 2023 edition.

Additionally, the TVR witnessed a growth of 17% compared to 2023 edition. The growth in viewership reflects fans’ unwavering support and love for IPL on TV. Star Sports will celebrate fans through a special week, starting April 15, highlighting the ‘Ajab fandom of IPL’ and paying homage through various initiatives that highlight the distinct ways each fan engages with their favourite sport and teams.

The inclusion of Indian Sign Language Feed and AI technology in the IPL 2024 broadcasts has met with positive response, attracting a wider audience, and fostering a more inclusive viewing experience. Notably, Disney Star is broadcasting IPL 2024 across 14 feeds in 10 languages with a special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans.

The marketing campaign for the 17th edition of the tournament – “AJAB IPL KE GAJAB RANG” - was based on the tournament insight that a fan’s true colours are seen through the ebbs and flows of one’s team’s performance in the tournament and that the same moment in IPL is experienced very differently by different viewers. Furthermore, shows like Cheeky Singles, feat. Carry Minati has further boosted IPL's appeal by infusing fresh perspectives and diverse content into the coverage. 

Previously, a record 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches, higher than any previous edition of the tournament including seasons played during the pandemic. The overall watch-time for the tournament at the time had sky-rocketed to 8028 crore minutes for the first 10 games (20% higher than last year). Powered by a wide array of fan-centric initiatives, enriched programming, and a compelling marketing campaign, match ratings for the 17^th season of the tournament have also galloped 22% compared to the last edition. 

Through an immersive broadcast, Star Sports aims to make IPL 2024 a truly unforgettable and personal experience for all.