Fantasy Sports platform Dream 11 announce MS Dhoni as their brand ambassador

With the intense growing spirits between the teams involved in the various high-pressure cricket matches on the field, the millions of fans and lovers of the games also require a platform to build on their interest, involvement in a particular game and support their respective favourite players and teams. One such huge global platform is the fantasy sports brand ‘Dream 11’, which is a very popularized and exciting podium for the cricket fans across the globe.

Former Indian captain and the regular wicket-keeper presently in the limited overs format MS Dhoni was announced as their brand ambassador by the Dream 11 group.

Dhoni in full praise of the fantasy game and its different features

The Indian wicket-keeper batsman will be the face figure for Dream 11’s all the various multi-channel marketing campaigns and brand engagement activities. Dhoni revealed that he feels very much delighted to be associated with Dream 11. He also shared some of the features of the fantasy game which allows the fans to become the sole decision-maker in creating their own respective teams. The platform also keeps notice of choosing the right set of players by the people and also in accordance with the playing conditions.

“I am delighted to associate with Dream 11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions,” said Dhoni on his latest association with the Dream 11 group

Dhoni is the perfect match for our brand

The Dream 11 CEO Harish Jain gave some insights on the reason for choosing MS Dhoni as the brand ambassador for his global brand. He hailed the former Indian skipper for his immense experience of leading the Indian team with his sharp cricketing brain.

“Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans,” said Jain on Dhoni’s large fan support and his celebratory knowledge of the sport.

The Chief Marketing Officer Vikrant Mudaliar and the CMD of Rhiti Group Arun Pandey also talked about the most established finisher in the limited overs format now being a part of the hugely famous fantasy sports brand. Vikrant mentioned that this partnership with the great Indian cricketer is designed as to aiming to surge ahead and strengthen its leadership stature in the online Sports Gaming Industry.

“We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream 11’s brand proposition. This partnership is impeccably timed with Dream 11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format,” added the Chief Marketing Officer of Dream 11.